Your practice, fully booked.
Online booking, intake forms, reminders, and client history — built for solo aestheticians, not spas.
Free while we build. iOS + web.
Trusted by practitioners at
Why Skincoach
Everything in one place. Finally.
Bookings, forms, reminders, client history, messages. Stop juggling five tools to run one practice.
For your clients
A booking link you can drop in your Instagram bio. Your clients pick a service, a time, fill the intake, and you're done — no back-and-forth DMs.
For your day
Open the app, see who's next. Reschedule with a drag. Send a reminder with one tap. Built for the 10-minute gap between clients.
For your practice
Client history, past treatments, intake forms, notes, messages — every conversation you've ever had with a client, on one page.
Your booking page
A booking page that does the talking for you.
Share one link. Clients see your services, pick a time, fill the intake, and land on your calendar. Works on Instagram, from texts, from a business card.
The practitioner app
Your schedule, everywhere you are.
Open the iOS app between clients. See what's next. Tap a client to see their full history. No desktop required.
Client history
The client page you actually wanted.
Every past appointment, every message, every intake form, every note — on one page. Stop scrolling through three years of DMs to find what a client told you last spring.
The Founders
Built by a practitioner and two engineers.
Jay runs Butterskin Lab in Toronto — over 100,000 followers, a Times Square billboard, fully booked. And still managing it all through DMs and a notes app.
We started building Skincoach as a custom tool for Butterskin. Then we talked to other practitioners and realized they all had the same problems.
Read the full storyJay Nguyen
Practitioner · Butterskin Lab
Pablo Vallejo
Engineering · Ex-Shopify
Felipe
Growth & Partnerships
I've been running my practice out of Instagram DMs and a Notes app. I built Skincoach because I needed it myself. Every feature is there because I hit the wall without it.
Jay Nguyen
Founder · Butterskin Lab
Compared to
SkinCoach vs Vagaro & Acuity, for solo aestheticians.
Big-spa software wasn't built for someone running a practice by themselves. Here's what's different.
Join the waitlistYour data is yours.
Export everything, any time. No lock-in.
Ontario-first.
Built and hosted in Canada. PIPEDA-compliant.
No surprises.
Free while we build. We'll tell you what pricing looks like before it changes.
Frequently Asked
Real questions, real answers.
What happens when pricing launches?
Early practitioners will be the first to know and will always get the best deal we offer. We'll give 30 days notice before anything changes.
Can I export my data if I leave?
Yes. One click. CSV for clients and appointments. Your data is yours.
Does it work with Square?
We integrate with Square for payments — you keep your Square terminal and Square customer history. Deeper Square sync is on the roadmap.
Can I put the booking link in my Instagram bio?
That's exactly the point. Drop the link in your bio and clients can book without leaving IG.
Is there an iOS app?
Yes, for practitioners — we ship updates weekly. The patient side is on the roadmap.
Get Early Access
Start using Skincoach free.
Join the waitlist. We'll onboard you one-on-one.